I was commissioned by award winning agency BMF in Sydney to assist with a national campaign for Tooheys Extra Dry.
The central part of the campaign is a captivating TVC which features stags running through the city at night, visiting clubs and bars, before heading back to the suburbs to watch the sunrise. My contribution was to illustrate a series of large-scale street posters and paste-ups, essentially guerilla marketing.
The grungy, graffiti-inspired graphics also come to life at night with glow in the dark ink.