Film posters are one of the main reasons that I’m a designer today. As a child I was captivated by the imagery I found on VHS video covers and cinema lobby cards. The power in these images is that they offer a mere taste, a tease, a window into another world. There’s something truly seductive and enthralling about an image that acts as a sample of a much bigger picture, but is also a powerful statement on its own.
In my own work, I’m searching for strong, memorable imagery and playful ways to combine the artwork with typography. It’s a process that frequently relies on emotional choices, and the pursuit of tone, atmosphere and impact. It is a story told in a single frame. It should capture the imagination, and draw an audience.