Mtns Made


The new wave from the rare air

Go west of Sydney and then skyward and eventually you’ll reach the Blue Mountains — where icons such as Jenny Kee are working alongside a new generation of makers & artists in beautiful, heritage listed bushland. In partnership with a small team, I was tasked by the local council to help develop a new identity that would be used to represent the local creative industries, and promote them to the world. In addition to naming, positioning, and designing a visual language for the brand, I helped produce a range of promotional materials including a newspaper, a video, a website, and merchandise — all of which bring a more sophisticated and urban feel to the region and represent the changing face and values of the creative community. What did that community look like before? Let’s just say the dream of the ‘90s was alive in the mountains.

Stuff I Did
* Creative Direction & Design
* Strategy & Positioning
* Publishing

Hyperlinks
mtnsmade.com.au
onajanzen.com.au

The Territories


A cabinet of antipodean artefacts

After completing a series of projects that involved research into Australian history, it occurred to me that almost every aspect of this country’s culture and identity is connected to the landscape in some way. I created The Territories as a way to continue my research and transform some of the more curious and interesting things that I discover into art and publishing projects. Initially founded as a website that features news items, essays, photo galleries and interviews, The Territories is evolving into something that makes nice things you can hold and love. After a winter re-launch, The Territories will release a hybrid cookbook/journal/photo-essay thing based on the foraging adventures of food lab Meyer & Yolk on the New Zealand coast. Another thing after that will be a periodical magazine featuring the likes of artist Fred Fowler. Many more things will follow after that, until I’m asked to stop.

Stuff I Did
* Creative Direction & Design
* Writing & Editing
* Curation
* Publishing

Hyperlinks
theterritories.com.au
hannahlawless.com

Golden Age


The good old days are now

Hidden away in the basement of the former Paramount Pictures headquarters in Sydney is a small but lovingly restored art-deco cinema and bar whose name is Golden Age. For the past few years I have been a creative consultant and designer for Golden Age, helping to grow the brand by creating all visual communications as well as designing new identities and collateral for campaigns and the many events that take place in the venue - such as product launches, musical performances, and satanic rituals. More recently, Golden Age has started developing its own line of merchandise — including a Maison Balzac candle and movie themed tote bags, which I have helped shape. Regardless of the outcome my work for Golden Age always stays true to its spirit, which is a space where classic silent films meet modern day blockbusters, and the legendary Hollywood Hills meet the streets of Surry Hills.

Stuff I Did
* Design
* Consultancy
* Product Development

Hyperlinks
ourgoldenage.com.au

Desktop Magazine


Journeys in Australian design culture & beyond

For 30 years, Desktop has been a central part of the Australian design community. During my tenure as Managing Editor of Desktop I was driven by three simple objectives: to preserve the focus on local content, to expand the readership internationally, and most importantly to not get drunk and naked at any official work events. I meticulously crafted each issue around themes such as activism, the future, identity, urbanisation, and Australia’s relationship with Asia. My second issue as managing editor had the highest newsstand sales in the magazine’s history. In addition to the day-to-day running of the magazine, I managed and developed content for Desktop’s website, and maintained its social media channels where I engaged directly with the magazine’s readership. I also helped develop new projects and initiatives for Desktop’s growing audience. Some of these have included festival programme design, guest speaker and lecture spots, tender proposals, and special events such as Desktop’s annual awards programme, Create.

Stuff I Did
* Management
* Writing & Editing
* Creative Direction
* Curation
* Publishing

Hyperlinks
desktopmag.com.au
inkahoots.com.au

New Weird Australia


The avant garde sounds of the great south land

Founded by entrepreneur Stuart Buchanan as a program on Sydney’s FBi Radio, New Weird Australia quickly evolved into a record label, a touring company, and something of a cultural movement - all centered around new electronic and experimental music from Australia. I worked with Stu from the happy inception of this project to the bitter, bloody end. It wasn’t really bitter, or bloody, but that sounds good doesn’t it? During this time I provided N.W.A with its identity and creative direction and design across all products and communications. I also acted as a consultant on experimental new projects that branched off from core operations - including at one stage a public domain image bank that was then used to create album art and posters. After five years of operations, the New Weird Australia label boasted over 400,000 downloads and is regarded as a taste-maker and rare champion for emerging left-field sounds.

Stuff I Did
* Creative Direction & Design
* Consultancy
* Product Development

Hyperlinks
newweirdaustralia.com

Macarthur Food Bowl


From paddock to plate (aka. om nom nom)

I worked with Sydney based forecasting and research studio Right Angle for over two years, during which time I produced reports, campaign designs, and brand identities for a range of different projects - many of which have never seen the light of day because they were either developed as part of a private tender process or for a client’s internal use. Macarthur Food Bowl is an example of such a project and was created speculatively for the redevelopment of a major food court and market in a popular shopping centre. I was asked to create an identity system and a range of materials that would directly express the 'paddock to plate' philosophy of the revamped offering. I saw this as an opportunity to honour the history of agriculture in Australia - placing the farmer front and centre in the campaign.

Stuff I Did
* Creative Direction & Design
* Strategy & Positioning

Hyperlinks
rightanglestudio.com.au

Jindabyne


A design about an album about a place

Sam Price is a drummer and producer who makes music in a home studio (sound laboratory?) which happens to be a converted backyard sauna. I was contacted by Sam early on in the process of recording his latest release and we had many discussions about the new music he was making and the ideas that inspired him. Initially Sam had another name for the record, but through our conversations I realised that the town of Jindabyne played a big role in the formation of the record, and so suggested this as the album title - which Sam agreed to. I then commissioned photographer Wouter Van De Voorde to take the cover photo on location in Jindabyne, and produced a typographic system that mimicked Sam’s approach to creating the sounds for the album. The album is now available on vinyl and digital formats.

Stuff I Did
* Creative Direction & Design
* Consultancy

Hyperlinks
samprice.bandcamp.com
woutervandevoorde.com

The Thousands


City guides for locals, made with love

Established in 2005 - The Thousands are online magazines about cities written by locals. The name is derived from Australia’s postcode structure, and as such each chapter of The Thousands is centered around a capital city - for example, Two Thousand is Sydney and Three Thousand is Melbourne. Nobody knows what the other ones are. I was asked to assist in the continued evolution of the brand, and to integrate the new brand message “Things Locals Love”. My approach was to harness The Thousands existing visual language and to discretely insert the message into it’s communications - providing more of a refresh than a re-brand and doing so with minimal friction. I also developed a design toolkit and system that could be used to highlight the message when necessary. Following from this work I also helped The Thousands to launch a series of special one-off international campaigns, including The Thousands London and Tokyo.

Stuff I Did
* Consultancy
* Design

Hyperlinks
thethousands.com.au

Kate Banazi


Simple branding for an imaginative artist

Información
Popular serigraph artist Kate Banazi is good friend and collaborator, so I was delighted to help her continue to grow her practice with a new visual identity. For many years Kate has worked on commissions from high profile names such as Dion Lee, but more recently she has been exhibiting as a solo artist and developing her own line of products - including silk scarves and prints which feature her signature graphic style. The idea behind this identity design was to have it function as both an artist monogram and as a brand that will sit comfortably in the lifestyle and interior design markets. Rather than try to copy Kate’s style in the design, or try integrate into it, the brand functions separately - allowing the work to be the focus while providing a friendly and confident trademark that is unfussy and easy to use.

Stuff I Did
* Creative Direction & Design
* Strategy & Positioning

Hyperlinks
katebanazi.com